What Images Really Tell Us

Discover the profound ways in which images convey meaning with 'What Images Really Tell Us.' This insightful book by Massimo Mariani takes you on a captivating journey through the visual rhetoric that shapes our understanding of images. Exploring various domains—from advertising to graphic design, cinema, and fine art—this paperback masterpiece offers a comprehensive analysis of how images influence perceptions and emotions. Delve into detailed discussions of metaphors, metonymies, hyperboles, and other rhetorical devices that form the essence of visual language. Whether you're a student of design, a marketing professional, or an art enthusiast, this book equips you with essential skills to decode visual messages and enhance your ability to communicate effectively through images. Understanding what images really tell us is crucial in today’s image-driven world. Join the exploration and master the language of visuals to amplify your persuasive power. Ideal for anyone interested in the intersection of art, communication, and psychology, 'What Images Really Tell Us' is not just a book; it's a key to understanding the visual texts that fill our lives today.

Author: Massimo Mariani Publisher: Promo Press / Hoaki
Bind: paperback
Dimensions: 139 x 228 mm
Pages: 288
Publication Date: 20-09-2019

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.