The Power of Bad

Discover 'The Power of Bad,' a groundbreaking exploration of the negativity bias that affects our everyday lives. This insightful book by John Tierney and Roy F. Baumeister delves into why our minds are naturally inclined to prioritize negative experiences over positive ones. From understanding how a bad impression can linger longer than a good one, to exploring the psychological reasons behind fear and phobias, this compelling read unravels the complexities of human behavior shaped by our evolutionary past. With 336 pages of thought-provoking content, you'll learn how the negativity bias impacts everything from personal relationships to decision-making processes, and even societal issues like conflict and marketing strategies. However, there's hope! 'The Power of Bad' not only explains these phenomena but also equips you with effective strategies to counteract the negativity bias. By training your brain to recognize and mitigate negative thoughts, you can harness the lessons of this insightful book for personal growth and positive change. Experience a transformative journey that can shift your perspective from negativity to empowerment. Order now and receive this must-have paperback with FREE shipping. Note: combined shipping is not available for this item. Expect delivery within 10 days.

Condition: BRAND NEW
ISBN: 9780141975801
Format: B-format paperback
Year: 2021
Publisher: Penguin UK
Pages: 336


Description:
Why does a bad impression last longer than a good one?
Why does losing money affect us more than gaining it?
What makes phobias so hard to shake?

The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad over good. It makes sense in evolutionary terms, but in our modern world the lure of bad is, well, bad. It governs people's moods, drives marketing and dominates our news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.

But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias and even using its power for positive results. Properly understood, bad can end up being a force for good.


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