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PR542968
The Case Against Reality
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Explore the profound insights of *The Case Against Reality* by Donald Hoffman, a groundbreaking exploration that challenges our understanding of perception and reality. In this compelling paperback, published by Penguin UK, Hoffman argues that our perceptions are not direct reflections of reality but rather evolutionary interfaces designed to aid our survival. Delve into the cognitive science realm as Hoffman presents his thirty years of research, interweaving concepts from evolutionary biology, neuroscience, and philosophy. This eye-opening read reshapes our understanding of how we interact with the world, suggesting that our visual experiences merely serve as simplified icons, much like the folders on your computer desktop. The journey through Hoffman's thought-provoking arguments will inspire fresh perspectives and critical thinking about the nature of reality. Perfect for enthusiasts of cognitive science, philosophy, and neuroscience, *The Case Against Reality* invites readers to question the very fabric of their perceived world. Enjoy free shipping on this essential book, with its 272 pages of captivating discourse promising to stimulate minds and ignite curiosity. Enhance your library with this enlightening read today from Smartfox NZ, your destination for thought-provoking literature.
Condition: BRAND NEW
ISBN: 9780141983417
Format: B-format paperback
Year: 2020
Publisher: Penguin UK
Pages: 272
Description:
Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says- No, we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops- while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see before our eyes.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
Condition: BRAND NEW
ISBN: 9780141983417
Format: B-format paperback
Year: 2020
Publisher: Penguin UK
Pages: 272
Description:
Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says- No, we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops- while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see before our eyes.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
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