Puff Piece

Dive into the eye-opening world of Puff Piece, a captivating exploration of the transformation of Big Tobacco into a health enterprise. Written by renowned author John Safran, this book exposes the inner workings of Philip Morris as they attempt to reinvent themselves amid a decline in cigarette popularity. With a witty and engaging narrative style, Safran embarks on a quest to uncover the truth behind the company's controversial strategies, including their latest product, the IQOS. This innovative device is marketed as a healthier alternative to traditional cigarettes, but is it just a clever rebranding? Puff Piece delves deep into the language of the tobacco industry, revealing how terms like 'HeatSticks' and 'aerosol' obscure the reality of smoking. This 368-page trade paperback, published by Penguin Australia in 2021, is a must-read for anyone interested in the complexities of addiction, advertising, and public health. As you navigate through Safran's wild and thought-provoking journey, you'll find yourself questioning: what role does language play in shaping our understanding of health? Enjoy fast and FREE shipping on this insightful book from our e-commerce store, where you can explore more captivating reads like Puff Piece. Perfect for those who seek to understand the evolution of the vaping industry and its impact on society.

Condition: BRAND NEW
ISBN: 9781760890155
Format: Trade paperback (UK)
Year: 2021
Publisher: Penguin Australia Pty Ltd
Pages: 368


Description:
The folks that bring you Marlboro - Philip Morris - are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what's their plan?
Prepare to be dazzled. Or, at the very least, befuddled.

Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit.

The ever-curious John Safran leaves his apartment to find out what on God's green earth is going on. As he starts digging away he discovers a company up to brand new shenanigans, wangling their way into unexpected places, desperately trying to keep their tobacco business alive by brandishing a mysterious new doohickey called an IQOS.

And not only that, now they're upending language itself, changing the meaning of words. Will they slip past bans by convincing governments they don't sell 'cigarettes' but rather 'HeatSticks', and that these don't emit 'smoke' but 'aerosol'? Can John get the real story out of them without his life catching fire?

Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.

This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.