Gastrophysics

Explore the fascinating world of food science with this groundbreaking book from renowned researcher Professor Charles Spence. Delve into the intriguing concept of gastrophysics and discover the hidden influences that shape our eating experiences. Why does tomato juice taste different at 30,000 feet? How do plate colors affect our appetite? Featuring compelling research and thought-provoking insights, this book reveals how our senses—smell, sight, sound, and touch—play a pivotal role in taste perception. With 336 pages of carefully curated content, this trade paperback, published by Penguin UK in 2018, is an essential read for food lovers, culinary professionals, and anyone interested in the science behind what we consume. Enhance your understanding of dining through a lens of neuroscience, psychology, and design. Plus, enjoy FREE shipping on your purchase. Note that combined shipping for other products is not available with this item, and please allow up to 10 days for shipping. Transform your mealtime experiences and elevate your culinary adventures with this essential guide to gastrophysics.

Condition: BRAND NEW
ISBN: 9780241977743
Format: Trade paperback (UK)
Year: 2018
Publisher: Penguin UK
Pages: 336


Description:
Why do we prefer to drink tomato juice on flights?
Why do we eat less when food is served on red plates?
Does the crunch really change the taste of crisps?

In Gastrophysics pioneering researcher Professor Charles Spence explores the extraordinary, mind-bending science of food. Whether it's uncovering the importance of smell, sight, touch and sound to taste or why cutlery, company and background noise change our experience of eating, he shows us how neuroscience, psychology and design are changing not only what we put on our plates but also how we experience it.

This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.