Emotion by Design

Discover the transformative power of creativity in business with 'Emotion by Design.' Authored by Greg Hoffman, the former Chief Marketing Officer of Nike, this engaging trade paperback reveals the revolutionary strategies behind Nike's most memorable campaigns. With over 30 years of experience at Nike, Hoffman meticulously unveils how impactful marketing can resonate on an emotional level, enabling brands to connect deeply with consumers.

In this enlightening guide, you’ll explore the innovative concept of 'emotion by design,' a framework that combines compelling storytelling, scientific analysis, and artistic intuition. You'll learn how to cultivate a hypercreative culture within your organization, harness the talents of a diverse team, and identify ideas that capture global imaginations. Whether you're a marketer, business leader, or aspiring creative, this book is a vital resource to help you unlock your full potential and navigate the competitive landscape of modern business.

Join the ranks of those who have transformed their marketing strategies with insights from one of the most iconic brands in history. 'Emotion by Design' is not just a book; it's an essential masterclass in creativity that empowers you to dream bigger and achieve greater.

Order your copy today for free shipping, and embrace the journey of creative exploration and emotional connection. Remember, creativity isn't just an art—it's a fundamental driver of success in business. Create a legacy with emotion by design!

Condition: BRAND NEW
ISBN: 9781847943552
Format: Trade paperback (UK)
Year: 2022
Publisher: RANDOM HOUSE UK
Pages: 320


Description:
A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns

Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.

It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history- from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.

Now, Hoffman reveals the simple principle that Nike use to power their creativity- emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.

But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way- by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.

The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.


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