Deep Purpose

Unlock the transformative power of purpose with 'Deep Purpose', the must-read guide that delves into the heart of ethical leadership and corporate sustainability. Authored by Harvard professor Ranjay Gulati, this insightful book draws upon extensive research from top multinational corporations like Danone, PepsiCo, Microsoft, and Patagonia. It reveals how understanding deep purpose can enhance your business's financial performance and societal impact while improving employee engagement and retention. In a world where companies often misuse purpose as a mere buzzword, Gulati identifies eight conceptual barriers that hinder genuine engagement. By addressing these obstacles, business leaders can foster a culture that prioritizes true purpose, empowering their organizations to thrive. Explore how the fusion of commercial and social logic can catalyze meaningful change within your company, positively affecting stakeholders and shareholders alike. 'Deep Purpose' is your essential resource for redefining corporate ethics and achieving long-term organizational success. With its focus on real-world application and sustainability, this book is pivotal for anyone looking to lead with integrity in today's competitive landscape. Experience the journey towards finding your company's true essence and driving substantial impact—grab your copy now and take the first step towards a purpose-driven future. Enjoy FREE shipping on this essential read, with delivery expected in up to 10 days.

Condition: BRAND NEW
ISBN: 9780241513408
Format: Trade paperback (UK)
Year: 2022
Publisher: Penguin UK
Pages: 256


Description:
Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.

DEEP PURPOSE is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles, in order to find your company's deep purpose and supercharge its capacity to serve all stakeholders and shareholders.

By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. DEEP PURPOSE has the power to transform the business landscape and usher in a new era of ethical corporate leadership.

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