Changeology: How to enable groups, and communities to do things they've never do

Discover the transformative power of 'Changeology: How to Enable Groups and Communities to Achieve the Unimaginable.' This groundbreaking book is essential for anyone looking to drive meaningful social change. It challenges the traditional methods of change-making, illuminating how our understanding of social and motivational psychology can radically enhance group behavior. By debunking popular myths surrounding social change projects, 'Changeology' equips you with actionable strategies backed by real-world successes.

With particular emphasis on pressing issues like climate change, poverty, obesity, and substance misuse, this insightful guide consolidates a wealth of knowledge into six fundamental principles: buzz, hope, enabling environments, sticky solutions, 'can-do', and 'the right inviter.' Each principle is illustrated through compelling case studies and backed by hard evidence, making it an invaluable resource for community leaders, corporate change agents, and individuals eager to create impact.

Written in an accessible manner, 'Changeology' combines practical advice with inspiring anecdotes that motivate readers to act. Perfect for activists, educators, and anyone passionate about making a difference, this book is not just theory but a manual designed for real-world application.

Unlock the potential within your communities and become a catalyst for change. Your toolkit for behavioral change isn't complete until you've delved into 'Changeology.' Order now to enjoy FREE shipping!

The pressing issues of today clamour for solutions. Yet, to a surprising degree, past and present efforts to effect social change have been based on little more than hunches. Changeology dispels many of the myths that prevent social-change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology, and with lessons from projects that have worked. This book offers proven ways of influencing the behaviour of human beings for the better. It deals with change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, and tobacco and drug use. It is aimed at a worldwide audience of people who are acting to make change in their corporations, cities, and neighbourhoods, as well as in their own lives. Changeology simplifies a vast body of theory and practice into six principles- buzz, hope, enabling environments, sticky solutions, 'can do', and 'the right inviter'. These are explained with compelling real-life case studies and a look at the hard evidence. The book is written in an easy, accessible style, laced with many anecdotes and stories, which readers will find encouraging as well as compelling. 'Your behavioural-change toolkit won't be complete until you've read Changeology.' Lindsay Tanner 'Changeology inspires us all to do more and to do it better.' Geoff Gallop
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