L'oreal Hair Dye

L’Oréal Paris Hair Dye & At-Home Hair Colour:

L’Oréal Paris hair dye in this collection covers three distinct approaches to at-home colouring: Préférence permanent hair colour, Casting Crème Gloss semi-permanent colour and an Ultra Platinum bleach for significant lightening. Across the 17 products, shades range from ebony black and deep brunette through chocolate and chestnut tones to dark blonde and very light blonde.

L’Oréal Préférence Permanent Hair Colour:

L’Oréal Préférence is the permanent colour range, with shades including deep Brasilia 3 and Toronto 3.12, brunette Palma 5 and Florence 5.21, plus lighter Viking 9.1, Alaska 10.21 and Moscow 11.21. Préférence is designed for bold, luminous colour with reflects and 100% grey coverage. Selected shades use a translucent gel formula with shine oil, while the included Shine Protect Conditioner contains a UV filter and Vitamin E to help preserve shine for up to eight weeks.

Casting Crème Gloss Semi-Permanent Colour:

Casting Crème Gloss provides a less permanent alternative. The collection includes Ebony Black, Darkest Brown, Dark Brown and Medium Brown alongside Iced Chocolate, Dark Chocolate and Chocolate Chestnut, plus two blonde shades.

The no-ammonia crème formula is designed for an ultra-glossy, natural-looking result and is suitable for covering first greys without the commitment of permanent colour. A honey-enriched conditioner is included, with colour and shine lasting for up to 28 shampoos.

Ultra Platinum Hair Bleach:

For shoppers wanting to lighten rather than simply change tone, the collection includes L’Oréal Paris Préférence Ultra Platinum bleach. This is a separate choice from the standard colour kits and is intended for achieving a much lighter result.

Choosing Your L’Oréal Hair Colour:

Start by deciding how permanent you want the result to be. Choose Préférence when permanent colour and grey coverage are priorities, or Casting Crème Gloss for no-ammonia semi-permanent colour with less commitment. Then compare shade depth and undertone carefully: chocolate and chestnut provide richer brunette variations, while the lighter Préférence shades offer several blonde directions. For substantial lightening, choose the dedicated Ultra Platinum bleach rather than a conventional hair colour.