This is Marketing

Discover the transformative insights of world-renowned marketing expert Seth Godin in 'This is Marketing.' Designed for entrepreneurs, marketers, and business leaders alike, this insightful trade paperback discusses innovative concepts such as Permission Marketing and the Purple Cow that have reshaped modern marketing strategies. With 288 pages of actionable advice, this book reveals how great marketers focus on solving real problems instead of merely selling products. Godin emphasizes the importance of empathy, generosity, and emotional labor in creating impactful marketing that resonates with your target audience. Learn how to identify your smallest viable audience, leverage effective positioning strategies, and cultivate trust for lasting connections. Perfect for anyone looking to elevate their marketing game, 'This is Marketing' is a timeless guide that encourages you to prioritize genuine interactions over fleeting social media success. Improve your marketing skills and redefine your approach to reach and engage your customers meaningfully. Order now to benefit from FREE shipping and enhance your marketing strategy with insights that will remain relevant for years to come.

Condition: BRAND NEW
ISBN: 9780241370148
Format: Trade paperback (UK)
Year: 2018
Publisher: Penguin UK
Pages: 288


Description:
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

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