THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE

Unlock the immense potential of the China e-commerce landscape with The Smart Business Guide to China E-Commerce. As the world's largest e-commerce market, China's digital space offers unparalleled opportunities for brands willing to navigate its complexities. This essential guide demystifies the China e-commerce ecosystem, providing a pragmatic approach for international brands aiming to establish a strong foothold in this lucrative market.
Filled with actionable insights, The Smart Business Guide covers critical aspects such as:
- Becoming a successful pure-play e-commerce brand in China.
- Understanding the distinct preferences and behaviors of Chinese consumers compared to U.S. consumers.
- Navigating the main platforms, social media channels, and digital trends that dominate the market.
- Analyzing real-world case studies that highlight both triumphs and pitfalls.
- Overcoming market entry challenges, including trademark registration, product approval, and compliance with local regulations.
- Competing effectively in the world's most challenging and promising retail market.
This indispensable resource is perfect for consumer brands, retailers, and entrepreneurs eager to explore the potential of China's thriving e-commerce sector. Gain the knowledge needed to turn your business aspirations into reality and thrive where it matters most.

Condition: BRAND NEW
ISBN: 9789814954655
Format: Paper over boards
Year: 2021
Publisher: Penguin India
Pages: 196


Description:
China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.
The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.
A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as-
- How any brand can be a pure-play e-commerce brand in China
- How Chinese consumers are different from U.S. consumers
- The main platforms and social media channels
- Case studies of success and failure in China
- How to deal with market entry challenges, trademark registration, and product approval
- How to compete and win in the most challenging - and most promising - retail market in the world