The Rise of the Fifth Estate: social media and blogging in Australian politics

Discover 'The Rise of the Fifth Estate: Social Media and Blogging in Australian Politics', a groundbreaking exploration of how digital platforms have transformed the political landscape in Australia. Authored by Greg Jericho, this enlightening book dissects the emergence of social media as a significant player in Australian political discourse. With detailed original research, Jericho illustrates the dynamics of the Australian political blogosphere, analyzing who participates and how they influence public opinion. Dive into the motivations behind bloggers and tweeters, and learn about the challenges female participants face in this new digital arena.

This critical examination also highlights the responses of traditional media to the rise of new media, showcasing the tension between established journalists and emerging voices. Jericho’s personal experiences, especially in navigating the tumultuous world of online commentary, offer a rich narrative on the realities of digital engagement for both journalists and politicians. The book discusses how Australian politicians are grappling with the need to genuinely connect with citizens through social media while often falling into the trap of self-promotion.

'The Rise of the Fifth Estate' is an essential read for anyone interested in the intersection of social media and political communication. Whether you’re a student, journalist, or political enthusiast, this book equips you with a deep understanding of the modern political landscape shaped by digital innovations. Order now at Smartfox NZ and enjoy free shipping on this vital addition to your library. Don't miss out on this impactful analysis of social media's role in the future of Australian politics!
Condition: BRAND NEW
ISBN: 9781921844935
Format: Trade paperback (UK)
Year: 2012
Publisher: Scribe Publications
Pages: 320


Description:
The Rise of the Fifth Estate is the first book to examine the emergence of social media as a new force in the coverage of Australian politics. Using original research, Greg Jericho reveals who makes up the Australian political blogosphere, and tackles head-on some of its key developments - the way that Australia's journalists and federal politicians use social media and digital news, the motivations of bloggers and tweeters, the treatment of female participants, and the eruption of Twitter wars. The mainstream media's reaction to all this tends to be defensive and dismissive. As Jericho found to his own cost when he was outed by The Australian as the blogger Grog's Gamut, hell hath no fury like a criticised newspaper. And although journalists welcome Twitter as a work tool and platform, they have to deal with vitriolic online comments, and face competition from bloggers who are experts in their fields and who, for the most part, write for free. Politicians, meanwhile, are finding it hard to engage genuinely with the new media. They tend to pay lip service to the connectedness offered by modern technology, while using it primarily for self-promotion. The new social media are here to stay, and their political role and influence are bound to increase. The real question they pose is whether the old structures of the political world will absorb this new force or be changed by it.

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