SKU:
PR1137355
The Pricing Sprint: 12 Steps to Unlock the Power of Pricing
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The Pricing Sprint: 12 Steps to Unlock the Power of Pricing is backordered and will ship as soon as it is back in stock.
Condition: BRAND NEW
ISBN: 9781399430807
Format: Paper over boards
Year: 2026
Publisher: Bloomsbury
Description:
"A brilliant, step-by-step guide to aligning price with customer behaviour."
Rory Sutherland, Vice Chairman, Ogilvy Group
Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?
If so, you are not alone.
Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value.
In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.
Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth and a team that is engaged and ready to implement them.
This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.
ISBN: 9781399430807
Format: Paper over boards
Year: 2026
Publisher: Bloomsbury
Description:
"A brilliant, step-by-step guide to aligning price with customer behaviour."
Rory Sutherland, Vice Chairman, Ogilvy Group
Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?
If so, you are not alone.
Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value.
In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.
Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth and a team that is engaged and ready to implement them.
This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.
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