The Making of MONA

Discover the captivating narrative behind MONA, the Museum of Old and New Art, with 'The Making of MONA.' This essential read unveils the inside story of Australia’s most exciting cultural landmark. Hailed as revolutionary, MONA has transformed the traditional museum experience, attracting art lovers and curious visitors alike. Explore how a visionary private collector turned a remote island destination into a world-renowned art hub.

A must-have addition to any art lover’s library, this compelling book by sociologist Adrian Franklin provides unparalleled access to the inception, architecture, and curation of MONA, making it a thorough modern art history. With 360 pages filled with beautifully illustrated content, readers will gain insight into the unique branding and innovative concepts that define this extraordinary museum.

Perfect for individuals fascinated by contemporary art and the evolution of cultural spaces, 'The Making of MONA' captures the essence of a place that continues to shape the Australian art landscape and leave a lasting impression on visitors. This book is designed to appeal to both new fans and seasoned enthusiasts of the MONA experience.

Join the ranks of those who have been influenced by this transformative art institution and discover why MONA stands out in the global art scene. Available now in paperback format, it’s an ideal gift for art aficionados and a compelling read for anyone intrigued by the intersection of art, architecture, and culture.
Condition: BRAND NEW
ISBN: 9780670077861
Format: Paper over boards
Year: 2014
Publisher: Penguin Australia Pty Ltd
Pages: 360


Description:
The inside story of Australia's most exciting museum.

Hailed as the most important addition to the Australian cultural landscape since the opening of the Sydney Opera House, MONA has shaken up the art world by breathing life and delight back into the museum experience. Visitors are flocking to MONA, but what is it about MONA that makes it such a transformative experience? And how on earth did an amateur private collector manage to set up one of the world's great art destinations on the edge of a remote island city?

This is the inside story of how MONA came to be. With a degree of access rarely granted to others, sociologist and design expert Adrian Franklin takes readers deep behind the scenes to reveal how MONA became what it is today- from its origins on the banks of the Derwent River, to the architectural and building process, to the branding and curation. Part modern art history, part biography of a place, The Making of MONA is for readers who are as fascinated by the MONA building and experience as they are by the collection and the man behind it all.

This is an extraordinary tribute to an extraordinary place, one that will allow the MONA effect to resonate for years to come.

'Much to my surprise, and thankfully, I'm rather enjoying MONA and me being put under the microscope.' David Walsh

'In Australia maybe the future has already arrived at a place that redefines the term art gallery . . .' Edmund Capon

'Gorgeously illustrated and packaged . . . Franklin's easygoing prose style polishes carefully researched history into an accessible and immensely enjoyable book.' Hobart Mercury

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