Misbehaving

Discover the intriguing world of behavioral economics with this brand-new B-format paperback. Published by Penguin UK in 2016, this 432-page gem delves deep into the fascinating psychological phenomena that influence our financial decisions, making it a must-read for anyone interested in consumer behavior or economic psychology. Learn why the 'endowment effect' can cause us to value possessions more than their actual monetary worth, and uncover the surprising reasons behind our reluctance to sell valuable items. This insightful book, infused with compelling stories, elegantly combines research findings and engaging anecdotes, paving the way for informed decision-making and smarter financial choices. Ideal for students, professionals, and anyone curious about the quirks of human behavior, this book is a brilliant resource for developing a deeper understanding of our everyday decisions and the irrationalities we face. With free shipping and prompt delivery in just up to 10 days, it’s time to enhance your library with this essential read on behavioral economics today! Note that combined shipping is not available with this item, so be sure to shop accordingly.

Condition: BRAND NEW
ISBN: 9780241951224
Format: B-format paperback
Year: 2016
Publisher: Penguin UK
Pages: 432


Description:
Why are we more likely to forgo the opportunity to sell a e100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

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