Color Code Graphic Design Branding and Identity

Discover the transformative power of color in graphic design with 'Color Code: Graphic Design Branding and Identity.' This insightful paperback by renowned author Wang Shaoqiang is an essential guide for any designer looking to elevate their branding strategy. With 240 pages packed with international case studies, this book highlights the significant role color plays in creating impactful visual identities. Learn how various cultures perceive colors and how to strategically use color to evoke specific emotions, enhance brand recognition, and communicate your message effectively. Whether you’re a seasoned designer or a beginner, 'Color Code' provides valuable insights into color theory, application, and the psychology behind color choices. Dive into the world of color as a fundamental design element that goes beyond mere aesthetics to influence perceptions and behavior in branding. This book is a must-have resource for professionals seeking to optimize their design processes and create compelling visual narratives. Unlock the potential of color in your graphic design projects with 'Color Code: Graphic Design Branding and Identity' and make informed decisions that resonate with your audience. Elevate your design skills and enhance your brand's identity with this comprehensive guide. Perfect for graphic designers, marketers, and business owners alike, this book will change the way you approach design.

Author: Wang Shaoqiang Publisher: Promo Press
Bind: paperback
Dimensions: 21 x 285 mm
Pages: 240
Publication Date: 22-11-2019

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.