Hair Dye

Hair Dye & At-Home Hair Colour:

Hair dye for at-home colouring ranges from natural-looking browns and blondes through to reds, coppers, black, silver, purple and other statement shades. This collection includes permanent and semi-permanent hair colour, grey-coverage formulas and hair-lightening products from brands including Garnier, Schwarzkopf, L’Oréal, Revlon, Napro Palette and Clairol.

Permanent Hair Colour & Grey Coverage:

Permanent hair dye makes up a significant part of the range, with extensive choices across brown, blonde, black and red colour families. Options include Garnier Olia and Nutrisse, Schwarzkopf Live Colour and Brilliance, L’Oréal Excellence and Preference, Revlon ColorSilk and Napro Palette.

Many formulas are specifically designed to provide grey coverage. Garnier Nutrisse combines permanent colour with nourishing oils, while L’Oréal Excellence includes ranges offering 100% grey coverage. Napro Palette permanent colours also provide 100% grey coverage with shades ranging from medium and chocolate browns to lighter tones.

Natural, Cool & Fashion Shades:

Choosing the right undertone is just as important as selecting how light or dark you want to go. The collection includes warm golden, chocolate, mahogany, auburn and copper tones alongside cooler ash shades. L’Oréal Excellence Cool, for example, includes ash blonde colours with anti-brass purple technology.

For a more noticeable colour change, Schwarzkopf Live Colour includes shades such as blue black, violet red, burgundy, purple, pink, silver and Blue Mercury, alongside conventional browns and blondes.

Semi-Permanent Colour & Hair Lightening:

Not every colour needs to be permanent. Clairol Natural Instincts provides semi-permanent hair colour designed to last up to 28 washes, with options such as medium brown and light cool brown. The formula uses 80% naturally derived ingredients and is made without ammonia or added parabens.

Hair-lightening choices are also represented, including Schwarzkopf Live Colour permanent bleach products for those wanting to lighten their hair.

When choosing hair dye, consider your starting colour, desired shade and undertone, whether you need grey coverage, and whether you prefer permanent or semi-permanent colour. Always follow the individual product instructions and recommended application process.