Hair Colour

Hair Colour, Hair Dye & Lightening Kits:

Hair colour for at-home use spans permanent and semi-permanent dyes, cool and warm shades, grey-coverage formulas, bleach and post-bleach toners. This collection brings together close to 200 options from brands including Schwarzkopf, L’Oréal Paris, Garnier, Revlon, Napro Palette and Clairol, covering everything from natural black, brown and blonde to copper, auburn, red, plum, purple, pink and silver.

Permanent Hair Colour & Grey Coverage:

Permanent hair dye forms the largest part of the range. Garnier Nutrisse and Olia, L’Oréal Excellence and Preference, Schwarzkopf LIVE Colour, Revlon ColorSilk, Napro Palette and Clairol Nice ’N Easy provide extensive shade choices for longer-lasting at-home colour.

Many formulas specifically offer grey coverage. Garnier Nutrisse, for example, provides up to 100% grey coverage with permanent colour, while its nourishing formulas include natural-origin oils. L’Oréal Excellence includes classic and cool-toned colours, with its Excellence Cool ash shades featuring anti-brass purple haircare.

Semi-Permanent Hair Colour:

For a less permanent change, Clairol Natural Instincts provides semi-permanent colour designed to last up to 28 washes. These formulas include coconut oil and aloe vera, contain no ammonia or added parabens, and are designed to enhance natural colour while blending away greys.

Natural, Ash & Fashion Shades:

The breadth of shades makes undertone an important consideration. Browns range from natural and chocolate through ash, golden and mahogany tones, while blonde options include natural, beige, pearl and ultra-ash colours. Red, copper, burgundy and plum provide warmer or richer alternatives, while Schwarzkopf LIVE Colour extends into shades such as purple, pink, silver and Blue Mercury.

Bleach, Lightening & Toners:

The collection also includes products for lightening hair rather than simply depositing a darker or similar-depth colour. Options include L’Oréal Preference Ultra Platinum bleach and Schwarzkopf post-bleach toner for neutralising unwanted tones after lightening.

When choosing hair dye, consider your starting colour, desired depth and undertone, grey-coverage needs and whether you want permanent or semi-permanent results. For significant lightening, choose a product specifically formulated as bleach or lightener rather than a standard colour kit.