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PR544360
The Challenger Sale
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Unlock the secrets of sales mastery with 'The Challenger Sale' by Matthew Dixon and Brent Adamson. This groundbreaking book, an international bestseller with over half a million copies sold, redefines the way sales professionals approach client relationships. Gone are the days of simply building rapport; the key to superior sales performance lies in challenging customers with insights that lead to substantial business improvements. Discover why only the Challenger profile among five distinct sales rep types consistently outperforms the rest. Dive into a world where assertiveness meets tailored communication, pushing boundaries while addressing the unique needs of your customers. Equip yourself with the strategies that will not only enhance customer loyalty but also drive significant growth for your business. With 240 pages of proven methodologies, this trade paperback is published by Penguin UK and provides a vital resource for any aspiring sales leader. Take advantage of our free shipping today and embark on a new journey towards sales excellence. Note: Combining shipping with other items is not available for this product, and shipping times may take up to 10 days.
Condition: BRAND NEW
ISBN: 9780670922857
Format: Trade paperback (UK)
Year: 2013
Publisher: Penguin UK
Pages: 240
Description:
THE INTERNATIONAL BESTSELLER- OVER HALF A MILLION COPIES SOLD
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success- don't just build relationships with customers. Challenge them
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.
Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale.
Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.
Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.
www.executiveboard.com
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
Condition: BRAND NEW
ISBN: 9780670922857
Format: Trade paperback (UK)
Year: 2013
Publisher: Penguin UK
Pages: 240
Description:
THE INTERNATIONAL BESTSELLER- OVER HALF A MILLION COPIES SOLD
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success- don't just build relationships with customers. Challenge them
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.
Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale.
Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.
Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.
www.executiveboard.com
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
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