Pre-Suasion

Unlock the art of persuasion with 'Pre-Suasion' by Robert Cialdini, a groundbreaking book that revolutionizes how we approach influence. This B-format paperback, published by Random House UK, spans 432 pages of insightful content. In 'Pre-Suasion', Cialdini presents the compelling argument that the moments leading up to a conversation can significantly shape its outcome. Dive into the psychology of influence and learn how subtle cues and the setting can prime your audience to say 'yes' before you even begin your pitch. This essential read is perfect for marketers, leaders, and anyone who wants to improve their persuasive abilities. As a New York Times bestseller praised by Forbes and Adam Grant, it offers a rich blend of research and case studies that illuminate the pre-suasion techniques you can employ to motivate action, garner support, and achieve your goals. Perfect for professionals and casual readers alike, 'Pre-Suasion' will enhance your influence and ability to connect with others in a meaningful way. Don't miss your chance to own this invaluable resource today. Enjoy free shipping with your purchase and empower yourself with the knowledge of persuasion!

Condition: BRAND NEW
ISBN: 9781847941435
Format: B-format paperback
Year: 2017
Publisher: RANDOM HOUSE UK
Pages: 432


Description:
When it comes to persuasion, success can begin before you say a word.

'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick

NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over- it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.


'Mind-blowing.' Management Today
'Accessible and intellectually rigorous.' Books of the Year, The Times
'Fascinating, fluent and original.' Tim Harford, author of The Undercover Economist Strikes Back

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