Hacking Growth

Unlock the secrets to rapid business growth with Hacking Growth, a transformative guide written by the pioneers of growth hacking methodology. This essential book empowers companies to harness strategies that ensure sustainable market share expansion. Ideal for entrepreneurs, marketing professionals, and business leaders, Hacking Growth emphasizes the importance of cross-functional teams and continuous testing to drive customer engagement and retention. With insights from industry leaders, including Eric Ries and Josh Elman, this resource is packed with actionable strategies to rethink your marketing approach. Learn how to identify growth levers, build effective growth teams, and apply data-driven methods to achieve replicable results. Perfect for anyone wanting to innovate beyond traditional marketing tactics, Hacking Growth is more than just a book; it's your roadmap to successful growth hacking in today's competitive landscape. Get your copy today and discover the conceptual toolkit that will help you optimize your growth strategy and transform your business outcomes. Plus, enjoy the benefit of FREE shipping on your purchase!

Condition: BRAND NEW
ISBN: 9780753545379
Format: Trade paperback (UK)
Year: 2017
Publisher: RANDOM HOUSE UK
Pages: 320


Description:
'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP

'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild

'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners


Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

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