Creativity, Inc.

Dive into the inspiring narrative of 'Creativity, Inc.' by Ed Catmull, the co-founder of Pixar Animation Studios. This groundbreaking book offers a unique perspective on fostering creativity, making it ideal for managers, artists, and anyone passionate about innovation. Catmull shares his journey from a young dreamer to a pivotal figure in animation history, revealing the secrets behind Pixar's phenomenal success, including classics like Toy Story, Finding Nemo, and Up. With insights into the creative processes at Pixar, such as the Braintrust meetings and postmortems, this book serves as a strategic guide for building a thriving creative culture within any organization. Perfect for those seeking to enhance teamwork, leadership, and imagination, 'Creativity, Inc.' encourages readers to harness their full creative potential. Celebrate the joy of storytelling and learn how to navigate the complexities of managing creative talent in this must-read volume. Unlock the power of creativity and transform your approach to work and innovation with this iconic text. Experience the ethos behind one of the most renowned animation studios in the world, and discover how to cultivate a mindset that celebrates originality and artistic integrity.

Condition: BRAND NEW
ISBN: 9780593070109
Format: Trade paperback (UK)
Year: 2014
Publisher: RANDOM HOUSE UK
Pages: 368


Description:
As a young man, Ed Catmull had a dream- to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.

Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity- In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable.

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'

This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.