Description
Condition: BRAND NEW
ISBN: 9781984857682
Format: Trade paperback (UK)
Year: 2021
Publisher: RANDOM HOUSE US
Pages: 272
Description:
"A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."-Seth Godin, author ofThe Practice
A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author ofWired for Story
Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive,story isn't just one way to persuade. It'stheway. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.
In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.
That is the power of story. Use it wisely.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping
ISBN: 9781984857682
Format: Trade paperback (UK)
Year: 2021
Publisher: RANDOM HOUSE US
Pages: 272
Description:
"A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."-Seth Godin, author ofThe Practice
A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author ofWired for Story
Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive,story isn't just one way to persuade. It'stheway. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.
In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.
That is the power of story. Use it wisely.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping
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