Social Physics: How Good Ideas Spread - The Lessons from a New Science

Unlock the secrets of innovation and idea dissemination with 'Social Physics: How Good Ideas Spread - The Lessons from a New Science' by Alex Pentland. This groundbreaking book, published by Scribe Publications in 2014, delves into the revolutionary concept of social physics, an entirely new scientific field that redefines our understanding of creativity and productivity. Pentland, a leading figure from MIT, explores how our social networks influence the flow of ideas and turn them into actions. Discover how the rise of digital technology, including smartphones and GPS, has transformed the way we study social interaction and information exchange. This 320-page trade paperback provides valuable insights into optimizing your social structures, enhancing collective intelligence, and effectively navigating disruptive changes. 'Social Physics' is a must-read for anyone interested in harnessing the power of social networks to improve performance in business, education, and community dynamics. Whether you're a professional looking to inspire innovation or an individual eager to understand the forces that shape our behavior, this book offers a comprehensive guide to leveraging the principles of social physics. Get ready to see yourself and your world differently as you explore how ideas spread and can lead to meaningful action. Available now at Smartfox NZ with FREE shipping!
Condition: BRAND NEW
ISBN: 9781922070890
Format: Trade paperback (UK)
Year: 2014
Publisher: Scribe Publications
Pages: 320


Description:
Where do ideas come from? How do they get put into action? How can we create social structures that are productive and creative? If the Big Data revolution as a presiding genius, it is MIT's Alex Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries that have become the bedrock of a new scientific field- social physics. This revolutionary science shows that innovation doesn't come from a few exceptionally bright people, but from the flow of ideas - especially how our social networks spread ideas and turn those ideas into behaviours. Thanks to the rise of smartphones, GPS devices, and the internet, Pentland and his teams can study patterns of information exchange in a social network, without any knowledge of the content of the information. Using this data, they can tell with stunning accuracy how effective that network is, whether it's a business or an entire city. Pentland shows us how to fine-tune these networks to improve their performance - for instance, by maximising a group's collective intelligence, or by using social incentives to work through disruptive change. Social Physics will change the way we think about how we learn and how our social groups work - and can be made to work better, at every level of society. it is an entirely new way to look at life itself. 'Pentland's insights make human behaviour less mysterious, but more amazing. Social Physics will make you see yourself and your world differently.' Clay Shirky, author of Cognitive Surplus and Here Comes Everybody

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