Description
Condition: BRAND NEW
ISBN: 9780735217812
Format: Paper over boards
Year: 2018
Publisher: Penguin Group USA
Pages: 208
Description:
Jeanne Bliss's previous book, I Love You More Than My Dog, won fans for its warm, witty style and immediately applicable content. Now she's back with one deceptively simple question- "Would you do that to your mother?"
Customers crave the same gentle treatment, simple directions, and honorable behavior that our mothers demanded of us. This book asks companies to pause, review, and consider actions through the "mom lens." Whether you're contemplating your company's returns policy, its social media presence, its big-picture strategy, or the frontline serving customers, this one question offers a powerful tool to calibrate your response.
Bliss tracks down companies converting "frustrated mom moments" into "make mom proud" moments. For instance...
* Virgin hotels got rid of the nickel and diming. Instead of gouging at the mini-bar, that Snickers bar is the same price you'd pay at the corner market. They were just named #1 hotel in the U.S.
* REI urged families to enjoy the outdoors and their families on black Friday by closing their doors, elevating those values over making a buck. Ironically, this act grew their business.
* The Columbus Metropolitan Library kiboshed late fees, opting instead to focus on enabling reading and trust. First to initiate this practice, theirs has started a good-behavior chain reaction.
This radically simply approach can guide both the start-up and the big corporation, creating two-way trust and respect. Her playbook takes the mystery and frustration out of making mom proud--and growing your business.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
ISBN: 9780735217812
Format: Paper over boards
Year: 2018
Publisher: Penguin Group USA
Pages: 208
Description:
Jeanne Bliss's previous book, I Love You More Than My Dog, won fans for its warm, witty style and immediately applicable content. Now she's back with one deceptively simple question- "Would you do that to your mother?"
Customers crave the same gentle treatment, simple directions, and honorable behavior that our mothers demanded of us. This book asks companies to pause, review, and consider actions through the "mom lens." Whether you're contemplating your company's returns policy, its social media presence, its big-picture strategy, or the frontline serving customers, this one question offers a powerful tool to calibrate your response.
Bliss tracks down companies converting "frustrated mom moments" into "make mom proud" moments. For instance...
* Virgin hotels got rid of the nickel and diming. Instead of gouging at the mini-bar, that Snickers bar is the same price you'd pay at the corner market. They were just named #1 hotel in the U.S.
* REI urged families to enjoy the outdoors and their families on black Friday by closing their doors, elevating those values over making a buck. Ironically, this act grew their business.
* The Columbus Metropolitan Library kiboshed late fees, opting instead to focus on enabling reading and trust. First to initiate this practice, theirs has started a good-behavior chain reaction.
This radically simply approach can guide both the start-up and the big corporation, creating two-way trust and respect. Her playbook takes the mystery and frustration out of making mom proud--and growing your business.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
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