Description
Condition: BRAND NEW
ISBN: 9780735216778
Format: Trade paperback (UK)
Year: 2017
Publisher: Penguin Group USA
Pages: 288
Description:
The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together-your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?
Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments-and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
ISBN: 9780735216778
Format: Trade paperback (UK)
Year: 2017
Publisher: Penguin Group USA
Pages: 288
Description:
The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together-your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?
Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments-and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
Delivery Information
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