Description
Condition: BRAND NEW
ISBN: 9781847942548
Format: B-format paperback
Year: 2021
Publisher: RANDOM HOUSE UK
Pages: 352
Description:
WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD
'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times
The inside story of the how Instagram took over the world.
Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
_____
One of the best books of the year according to-
The Times
Fortune
Financial Times
Inc.
Economist
Newsweek
_____
'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk
'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times
'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
ISBN: 9781847942548
Format: B-format paperback
Year: 2021
Publisher: RANDOM HOUSE UK
Pages: 352
Description:
WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD
'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times
The inside story of the how Instagram took over the world.
Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
_____
One of the best books of the year according to-
The Times
Fortune
Financial Times
Inc.
Economist
Newsweek
_____
'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk
'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times
'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
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