Traction

Unlock the secrets to explosive customer growth with Traction, a must-read for startups and entrepreneurs alike. Written by serial entrepreneurs Gabriel Weinberg and Justin Mares, this groundbreaking guide outlines the essential tools and strategies needed to break through the common barrier faced by startups: gaining traction. While many startups struggle due to poor marketing, Traction focuses on the importance of consistent customer acquisition and sustainable business growth. This trade paperback, published by Penguin UK in 2015, spans 240 pages filled with actionable insights that every entrepreneur can implement.

Explore the nineteen channels for customer growth, discovering which marketing strategies will resonate best with your target audience. With its practical, three-step framework, Traction empowers you to navigate the complex landscape of startup marketing effectively. Whether you’re just beginning your entrepreneurial journey or looking to enhance your existing business strategies, this comprehensive book offers the latest and most effective tactics from the heart of the Internet marketing universe.

Boost your startup’s success with practical techniques and real-world examples that showcase effective marketing approaches. The lessons detailed in Traction are invaluable for creating the momentum your business needs to thrive. Don’t miss out on this essential resource for achieving your entrepreneur goals and cultivating a loyal customer base. Get Traction today, and watch your startup soar!

Condition: BRAND NEW
ISBN: 9780241242537
Format: Trade paperback (UK)
Year: 2015
Publisher: Penguin UK
Pages: 240


Description:
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin

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