The Personal MBA

Unlock your potential with The Personal MBA, the ultimate guide for aspiring entrepreneurs and business leaders. This essential resource, authored by Josh Kaufman, challenges the traditional MBA model by delivering actionable insights on entrepreneurship, marketing, sales, negotiation, and productivity within a single 464-page volume. Whether you're a budding entrepreneur or a seasoned professional, The Personal MBA provides the powerful business knowledge you need without the burden of student loans. Discover critical concepts like the Iron Law of the Market, which teaches you how to identify and serve large, hungry markets, and explore the 12 Forms of Value to enhance your business offerings. With strategies such as overcoming Option Fatigue, you’ll learn how to simplify choices for your customers, maximizing sales and engagement. Dive into discussions on systems design and operations to streamline your business processes and avoid common pitfalls. Embrace a new way of thinking about business that empowers you to achieve success without attending a costly business school. Invest in your future today with The Personal MBA and become a true leader in the ever-evolving business landscape. Get ready to transform your career and seize opportunities with proven methods that have helped countless others thrive. Purchase now with FREE shipping and set the foundation for your business acumen.

Condition: BRAND NEW
ISBN: 9780670919536
Format: B-format paperback
Year: 2013
Publisher: Penguin UK
Pages: 464


Description:
True leaders aren't made by business schools. They make themselvesGetting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works.For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.The Personal MBA explains-- The Iron Law of the Market- Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets- The 12 Forms of Value- Products and services are only two of the twelve ways you can create value for your customers- Option Fatigue- Why consumers are more likely to buy something when faced with three options rather than thirty- Entropy- Why focusing too heavily on creating new products and systems is a great way to go out of businessWith The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders.

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