The Four

Discover the groundbreaking insights of Scott Galloway's latest book that dares to explore the profound impact of the 'Four' – Amazon, Apple, Facebook, and Google. This compelling B-format paperback published by Random House UK in 2018 spans 336 pages and digs deep into how these giant corporations have infiltrated our daily lives. Galloway, a celebrated business professor, provocatively questions the myths surrounding these tech titans and uncovers the strategies that have enabled them to become the world's most influential companies. From understanding their unchecked market power to reflecting on how these giants manipulate our emotional needs, this book is essential reading for anyone wanting to navigate the complex landscape shaped by the Four. Whether you aim to compete with them, work alongside them, or simply comprehend the world they dominate, Galloway equips you with knowledge and strategies that may transform your business and career. Delve into this fascinating exploration and unravel the secrets of success that can empower you in your journey. Plus, enjoy the convenience of free shipping on this brand new item, designed to offer great value and insights. Please note combined shipping for other products is not available with this item, and shipping may take up to 10 days.

Condition: BRAND NEW
ISBN: 9780552173438
Format: B-format paperback
Year: 2018
Publisher: RANDOM HOUSE UK
Pages: 336


Description:
'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington Post

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions-
- How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.