The Business Book

Unlock your entrepreneurial dreams with The Business Book, a definitive guide designed for aspiring entrepreneurs, students, and seasoned CEOs alike. This visually engaging book demystifies the world of business by breaking down 80 crucial commerce theories, making it accessible and straightforward. Explore essential concepts including market mapping, chaos theory, and Michael Porter’s five forces, all beautifully illustrated with flow diagrams and graphics to enhance understanding. Learn from the greats of industry such as Henry Ford, Steve Jobs, and Bill Gates, whose stories of success provide valuable insights and motivation. Whether you’re looking to find a gap in the market, secure funding, or create a compelling brand, The Business Book is your go-to resource. With its clear explanations and real-life examples, it puts you on the path to transforming your ideas into profitable enterprises. Perfect for beginners and experienced professionals, this guide not only educates but inspires action and success in the competitive world of business. Plus, enjoy FREE shipping on your order. Don’t let your dreams stay dreams; take the first step towards achieving your business goals today!

Condition: BRAND NEW
ISBN: 9781409341260
Format: Paper over boards
Year: 2014
Publisher: Dorling Kindersley
Pages: 352


Description:

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise.

The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.

Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.

Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.