The Bestseller Code

SKU: PR535474
filler

Price:
$41.95

Description

Condition: BRAND NEW
ISBN: 9780141982489
Format: B-format paperback
Year: 2017
Publisher: Penguin UK
Pages: 256


Description:
Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.

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