SKU:
PR525040
Purple Cow
$44.95
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Discover the power of being remarkable with this insightful read, which challenges traditional marketing concepts. In 'Purple Cow,' best-selling author Seth Godin explores how brands like Apple, Starbucks, and Dyson have transformed their industries, leaving conventional competitors in their dust. This groundbreaking book reveals the secret to building a memorable brand and achieving spectacular growth in an overcrowded marketplace. No longer can businesses rely solely on the outdated marketing checklists of Pricing, Promotion, and Publicity. Instead, it's time to introduce the new P - the Purple Cow. This book serves as a manifesto for entrepreneurs, marketers, and business leaders who aspire to create innovative products and services that resonate in today's fast-paced environment. With 160 pages of revolutionary insights, this B-format paperback published by Penguin UK in 2005 is a must-have for anyone looking to stand out from the crowd. Grab your copy today and learn how to make your brand remarkable! Enjoy FREE shipping on your order, although please note that combined shipping is not available for this item. Expect delivery within 10 days.
Condition: BRAND NEW
ISBN: 9780141016405
Format: B-format paperback
Year: 2005
Publisher: Penguin UK
Pages: 160
Description:
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
Condition: BRAND NEW
ISBN: 9780141016405
Format: B-format paperback
Year: 2005
Publisher: Penguin UK
Pages: 160
Description:
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
This product has FREE shipping however combined shipping for other products is not available with this item. Please allow up to 10 days for shipping.
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