Anthro-Vision

Discover the transformative insights of 'Anthro-Vision' by Gillian Tett, a groundbreaking trade paperback that merges anthropology with modern business strategies. This engaging 304-page exploration reveals how anthropological techniques illuminate consumer behavior and business practices. Dive into the rich narratives of diverse cultures, from Tajik villages to Wall Street, and uncover the 'webs of meaning' that mold our shopping habits and workplace dynamics. With a sharp focus on the rise of green business, Tett highlights the subtle cultural shifts that influence today's marketplace. Perfect for entrepreneurs, marketers, and curious minds, this book equips readers with practical tools to navigate risks and make informed decisions. Whether you're looking to understand team dynamics or enhance your business strategy, 'Anthro-Vision' offers valuable perspectives that can be applied in everyday life. Experience anthropology's power to decode human behavior and foster deeper connections in both personal and professional arenas. Order your brand new copy today and enjoy free shipping as you embark on a journey to see the world through an anthropological lens.

Condition: BRAND NEW
ISBN: 9781847942883
Format: Trade paperback (UK)
Year: 2021
Publisher: RANDOM HOUSE UK
Pages: 304


Description:
For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of businesses and consumers around the globe.

In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD - reveals how anthropology can make sense of the corporate world. She outlines how anthropology helps explain consumer behaviour - revealing the 'webs of meaning' that underpin our shopping habits, and unpicking the subtle cultural shifts driving the rise of green business. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too- helping us make better decisions, navigate risk - even work out what our peers are really thinking.

Along the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors, all to reveal the power of anthropology in action.

The result is a wholly new way to understand human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.


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