{"product_id":"letraset","title":"Letraset","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9780995666443\u003cbr\u003eYear: 2023\u003cbr\u003ePublisher: Thames and Hudson Ltd\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003e\u003cb\u003e\u003ci\u003eLetraset: The DIY Typography Revolution\u003c\/i\u003e is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe book also looks at Letraset's present-day revival amongst a new set of admirers who recognise the typographic excellence of the system's typefaces.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEssays by Colin Brignall, Dave Farey and Mike Daines - all key members of the Letraset team - provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe book's design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset's past - catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.","brand":"RANDOM HOUSE","offers":[{"title":"Default","offer_id":44522683400281,"sku":"PR913981","price":179.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2551\/5502\/files\/image_TIBFZYF5WDFU.jpg?v=1786633897","url":"https:\/\/smartfox.co.nz\/products\/letraset","provider":"SmartfoxNZ","version":"1.0","type":"link"}