{"product_id":"clevafoam-baby-pillow-clevamama","title":"Clevafoam Baby Pillow - ClevaMama","description":"The original baby pillow scientifically designed to help prevent Flat Head Syndrome.\u003cbr\u003eMade with our award-winning ClevaFoam®, the ClevaMama® Baby Pillow is designed to protect and support your baby’s soft round head and growing neck from day one. Lightweight, breathable and hypoallergenic — it delivers comfort you can trust for safer, happier sleep.\u003cbr\u003e\u003cbr\u003eWhy Parents Choose ClevaFoam®\u003cbr\u003e? Scientifically Proven Support\u003cbr\u003eDeveloped with experts and shown to reduce pressure on baby’s head by up to 50% while increasing support by up to 80% — helping to prevent Flat Head Syndrome (Plagiocephaly).\u003cbr\u003e? Breathable for Safer Sleep\u003cbr\u003eClevaFoam®’s advanced open-cell structure increases airflow and reduces heat retention, helping prevent overheating.\u003cbr\u003e? Hypoallergenic \u0026amp; Toxin-Free\u003cbr\u003eMade using only CertiPUR-approved foam — safe for babies with asthma or allergies.\u003cbr\u003e? Soft \u0026amp; Gentle Comfort\u003cbr\u003eSuper-light foam cushions baby without sinking or losing shape — supporting healthy spinal alignment.\u003cbr\u003e? Removable, Washable Cover\u003cbr\u003eAirFlow fabric keeps your little one comfortable, clean and fresh night after night.\u003cbr\u003eProduct Features\u003cbr\u003eOrthopaedic support for infants\u003cbr\u003eHelps maintain head shape development\u003cbr\u003eDurable construction — holds its shape long-term\u003cbr\u003eWorks in cribs, bassinets, moses baskets \u0026amp; travel cots\u003cbr\u003eDermatologically tested fabrics\u003cbr\u003e\u003cbr\u003eMore Information:\u003cbr\u003e\u003cbr\u003eSpecifications\u003cbr\u003eAge: newborn - months +\u003cbr\u003eDimensions: 23 x 40 cm x 3.5 cm \u003cbr\u003eCare Instructions: Hand wash only and leave to dry flat\u003cbr\u003eClevaFoam® was specifically engineered for babies’ rapidly developing bodies. By reducing uneven pressure, it protects the soft round shape of the skull while helping baby rest in comfort.","brand":"BABY FIRST","offers":[{"title":"Default","offer_id":43180354338905,"sku":"PR1022313","price":66.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2551\/5502\/files\/3102_clevamama_clevafoam_baby_pillow_06_TPH84PDR5ZH0.jpg?v=1774660052","url":"https:\/\/smartfox.co.nz\/products\/clevafoam-baby-pillow-clevamama","provider":"SmartfoxNZ","version":"1.0","type":"link"}