{"product_id":"brand-built-branding-buildings-and-the-builders","title":"BRAND BUILT: Branding Buildings \u0026 The Builders","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9789881470362\u003cbr\u003eYear: 2016\u003cbr\u003ePublisher: SendPoints Publishing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eAs urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent \u0026amp; Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.","brand":"RANDOM HOUSE","offers":[{"title":"Default","offer_id":44613583732825,"sku":"PR1138378","price":110.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2551\/5502\/files\/image_TT6PTE1ZZBPS.jpg?v=1788143406","url":"https:\/\/smartfox.co.nz\/products\/brand-built-branding-buildings-and-the-builders","provider":"SmartfoxNZ","version":"1.0","type":"link"}